The Top 10 Most Engaging AI Tools Based on Actual Usage

We’re well past the novelty phase of AI. What started as a space for early adopters has become a daily part of work for millions of professionals, teams, creators, and developers.

The question now isn’t “What can AI do?” — it’s “Which tools are people actually using?”

In 2025, the strongest signal of value is usage. It’s not about flashy demos or marketing buzz. The most relevant AI platforms are the ones people return to every day — for writing, coding, designing, researching, or building.

This article highlights the top AI tools with real engagement behind them. Each one shows consistent, high-volume usage across industries. These are the tools actively shaping how modern work gets done.

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1.ChatGPT (OpenAI)

ChatGPT continues to lead the AI space in global engagement. In April 2025, it received over 5.14 billion visits, which grew to 5.5 billion in May, according to Similarweb via CoinTribune.

It also features prominently in the Stanford AI Index and ranks among the top tools in developer usage surveys and Hugging Face benchmarks.

2.Perplexity AI

According to Similarweb data reported by DemandSage, Perplexity received approximately 129.5 million visits in June 2025—up slightly from 126.8 million in May.

It’s been identified as a breakout platform by Exploding Topics, and it sees growing interest across Reddit and Product Hunt communities.

3.Midjourney

Midjourney has built a strong creative base on Discord, with over 15 million members generating art, concepts, and visual ideas.

Midjourney operates exclusively through Discord and has grown into the platform’s largest community, with over 19.9 million members as of April 2025.  (Source: Resourcera)

4.Notion AI

Notion AI is used by millions of professionals across more than 40 million total users, anchored in Notion’s core platform which surpassed 100 million global users by September 2024. (Source: Contrary Research)

It also ranks as a G2 Leader in Knowledge Management, with satisfaction scores above 95%, reflecting strong adoption in collaboration and enterprise team use.

5.Claude (Anthropic)

Claude has seen rapid enterprise adoption thanks to its advanced model architecture. The Claude 3 and 4 model families (including Opus, Sonnet, and Haiku) support extended context windows up to 200,000 tokens, positioning Claude among leading LLMs for complex reasoning and document workflows. (Source: Wikipedia)

6.GitHub Copilot

The 2025 Stack Overflow Survey shows 68% of developers using “out-of-the-box AI tools,” including GitHub Copilot—placing it second only to ChatGPT at 82%.

Workplace insights from Business Insider's Jellyfish survey (May 2025) confirm GitHub Copilot leads in popularity among engineering professionals—used by majority of respondents, making it the most favored AI coding tool over competitors like Google Gemini and Amazon Q.  

7.GrammarlyGO

GrammarlyGO builds on Grammarly’s robust user base—supported by over 30 million daily active users worldwide as of 2025.

It’s also recognized as the #1 product in G2’s Spring 2024 Grid Report for AI Writing Assistants, and maintains a 4.7/5 rating across 11,000+ reviews, underscoring its high adoption and trust among individual users and teams alike.

8.Descript

Descript is a well-regarded AI-powered editing tool for audio and video, known for features like text-based editing, screen recording, and AI voice generation.
As of August 2025, it holds a 4.6 out of 5 rating from 777 verified user reviews on G2, reflecting high satisfaction among podcasters, marketers, educators, and content creators.

9.ElevenLabs

ElevenLabs is a leading platform for AI voice cloning and high-quality text-to-speech. As of 2025, it holds a 4.9 out of 5 rating on Product Hunt, based on 159 verified user reviews, demonstrating solid creator-led engagement. The company also earned unicorn status in 2024, after a major $80 million Series B funding round, reflecting its rapid growth and adoption across industries.

10.Runway ML

Runway ML is a leading generative AI platform for video and media creation. It’s been used in projects like Everything Everywhere All at Once, and its tools power video editing across music videos, TV shows, and commercials. (Source: Wikipedia) Runway frequently tops Product Hunt charts with launches like Gen‑3 and Gen‑4, and it has been profiled in Forbes for its $4B valuation and growing impact in synthetic media.

AI Usage Data from Independent Reports

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