Competitive intelligence is the action of collecting, addressing, analyzing, and distributing intelligence about the organization – products, customers, competitors – to support the decision makers in taking critical decisions for the company.

CI comprehends what is happening, what will happen and what it means to the organization. CI business objectives might be hostile — placing the organization in the competition, setting goals for the present and the future which can be defensive setting a clear picture as what may happen and how to be ready for any adversity and allocating short-and long term resources Objectives may likewise be guarded — recognizing what is going on, what may happen and how to respond.

  • Determine CI Objectives
  • Analysis Methods
  • Research Methods
  • Baseline Methods
  • Data Collection Methods